Islamic Principles
We believe that a fulfilled and meaningful life comes by finding what you love & following the Islamic principles. By pursuing your passions based on the Halal purpose you will discover your true motivations and the path that fits them. Find your direction and contribute to a better world.
Khidmah (Service)
Meaning: Helping others with sincerity and compassion.
Benefits: By giving, you discover your own talents and passions.
Tip: Ask yourself: "How can I use my skills to make a positive impact?"
Suitable directions: Volunteer work, mentoring programs, social care, aid work.
Sidq (Sincerity)
Meaning: To be honest and sincere in word and deed.
Benefits: By being honest with yourself and others, you discover your true ambitions and desires.
Tip: Acknowledge your weaknesses and work on your strengths.
Suitable directions: Ethics in entrepreneurship, journalism, education.
Adl (Justice)
Meaning: Acting justly and fairly in all situations.
Benefits: A strong sense of justice can motivate you to stand up for others.
Tip: Ask yourself: "What injustices do I want to fight?"
Suitable directions: Law, social justice, mediation, policymaking.
Ilm (Knowledge)
Meaning: Pursue knowledge and wisdom.
Benefits: By continuing to learn, you will discover new possibilities and interests.
Tip: Invest in your development and seek mentorship.
Suitable directions: Research, education, technology, science.
Amanah (Reliability)
Meaning: Demonstrate responsibility and integrity in your tasks.
Benefits: Reliability builds trust and opens doors to collaborations.
Tip: Be consistent and keep your promises.
Suitable directions: Project management, finance, administration, leadership.
Ihsan (Your Excellency)
Meaning: Striving for perfection and excellence.
Benefits: By pursuing excellence, you develop yourself and reach your full potential.
Tip: Set high standards for yourself.
Suitable directions: Art, design, engineering, entrepreneurship.
Ta’awun (Cooperation)
Meaning: Working together for a common goal.
Benefits: Working with others broadens your network and gives you new perspectives.
Tip: Find projects that suit you.
Suitable directions: Teamwork, community organization, non-profits, start-ups.

Islamic Principles to avoid
Along with embracing the right principles, it is equally important to avoid actions that conflict with Islamic values. We believe this helps you achieve long term hapiness and fulfilment. It makes you alligned with the path God wants us to take.
Riba (Interest)
"Those who consume interest will stand ˹on Judgment Day˺ like those driven to madness by Satan’s touch. That is because they say, “Trade is no different than interest.” But Allah has permitted trading and forbidden interest. Whoever refrains—after having received warning from their Lord—may keep their previous gains, and their case is left to Allah. As for those who persist, it is they who will be the residents of the Fire. They will be there forever."
Taking or giving interest is forbidden and leads to injustice and inequality.
Source: Quran Surah Al-Baqarah (275-279)
Dhulm (Injustice)
Ibn Umar reported: The Messenger of Allah, peace and blessings be upon him, said, “Whoever supports a disputant in wrongdoing, or helps in wrongdoing, he will be subject to the wrath of Allah until he removes himself.”
Avoid any form of oppression or dishonesty, whether in business, relationships or jurisprudence.
Source: Sunan Ibn Mājah 2320
Gharar (Speculation and Deceit)
While the Qur'an does not mention the term "gharar" explicitly, it emphasizes fair and transparent dealings. The prohibition of maysir (gambling) underscores the avoidance of transactions based on chance and uncertainty, aligning with the principles against gharar.
Unethical dealings, such as gambling and speculative deals, are forbidden.
Source: Quran Surah Al Baqarah 219
Source: Surah Al-Ma'idah 90-91
Israf (Waste)
"O children of Adam, take your adornment at every masjid, and eat and drink, but be not excessive. Indeed, He (Allah) likes not those who commit excess."
Moderation and responsibility in consumption are essential.
Source: Quran Surah Al A'raf 31
Harām (Forbidden Income)
"And do not consume one another's wealth unjustly or send it [in bribery] to the rulers in order that [they might aid] you [to] consume a portion of the wealth of the people in sin, while you know [it is unlawful]."
"Woe to those who give less [than due], who when they take a measure from people, take in full. But if they give by measure or by weight to them, they cause loss."
Avoid sources of income that harm others or are unethical, such as fraud, bribery and unlawful trading.
Source: Quran Surah Al Baqarah 188
Source: Quran Surah Al mutaffifin 3-6